Branding project
Complete branding for a store that sells only one product - hot water bottles.
The target audience I chose to address was single women in winter — answering the question so many of us encounter, "Who will keep me warm on a cold night?".
The goal was to turn the solitude so many experiences in winter into a fun and colorful experience —
drawing inspiration from pajama party or "girls’ nights".
drawing inspiration from pajama party or "girls’ nights".
Shenkar, 3rd Year, 2020.
Photography and Art
