Nighty
Complete branding for a store that sells only one product - hot water bottles.
The target audience I chose to address was single women in winter — answering the question so many of us encounter, "Who will keep me warm on a cold night?".
The goal was to turn the solitude so many experience in winter into a fun and colorful experience - drawing inspiration from pajama party or "girls’ nights".
3rd Year, 1st semester.
The Project
Posters
